B2B marketing planning and digital execution environment

B2B Marketing Services

The Marketing Capabilities Your Business Needs to Grow

HANA LINK works as an extension of your internal team, bringing together strategy, content, creative and digital execution for growing B2B companies.

Whether you need ongoing marketing support, a stronger digital presence or help communicating across new markets, we build the right combination of capabilities around your business.

Talk to Our Team Explore Our Work

Connected marketing support

One Marketing Partner, Connected Across Every Channel

B2B companies often manage websites, LinkedIn, sales presentations, exhibitions, campaigns and content through different people or suppliers.

The result is often fragmented communication, inconsistent execution and additional pressure on a small internal team.

HANA LINK connects these areas into one practical marketing system, aligned with your sales priorities and business goals.

B2B marketing planning for an extended internal team

01 · Core partnership

B2B Marketing Partnership

For companies that need broader marketing capabilities without building a large internal department.

We can support an existing marketing manager, work directly with sales and management teams, or operate as an external marketing function for ongoing business needs.

Marketing Planning
Marketing Priorities and Roadmaps
Ongoing Marketing Support
Campaign Coordination
Internal Team Support
Sales and Marketing Alignment
Vendor and Deliverable Coordination
Monthly Content Planning
Exhibition and Event Support
Lead Generation Support

Suitable for

Companies with no full-time marketing department
Companies with a small internal marketing team
Regional teams requiring additional execution capacity
Businesses entering a new stage of growth

02 · Communication

Brand & Content

We help B2B companies explain complex products, services and expertise in a way that is clear, credible and commercially relevant.

Brand Messaging
Corporate Content
Technical Storytelling
Thought Leadership
Case Studies
Campaign Messaging
Sales Brochures
Corporate Presentations
Product and Service Content
Visual Communication
Video Scripts
Content Localisation

Responsive B2B website architecture and digital experience

03 · Digital foundation

Website & Digital

Your website should do more than look professional. It should help customers understand your business, navigate your capabilities and take the next step.

Website Strategy
Information Architecture
Website Design
Website Development
Website Copywriting
Landing Pages
Content Architecture
SEO Foundations
Conversion Paths
Website Maintenance
Bilingual and Multilingual Website Support

Southeast Asia and international market communication planning

05 · Cross-border growth

Market Expansion

We support companies preparing to communicate across Southeast Asia, wider Asia and international markets.

Our role focuses on marketing, positioning, localisation and market communication.

Southeast Asia Market Positioning
Market-Entry Marketing Support
Cross-Border Brand Communication
Regional Content Strategy
Content Localisation
Digital Presence
Market-Specific Campaign Support
Sales and Marketing Materials
China-to-Southeast Asia Communication
Southeast Asia-to-Global Communication

Chinese-language RedNote content for international audiences

06 · Specialist capability

RedNote & Chinese Content

A specialist capability for businesses that need to communicate with Chinese-speaking audiences.

This service is particularly relevant to international property, student accommodation, education and selected consumer-facing services. It is one specialist capability within HANA LINK's broader B2B marketing offer.

RedNote Account Setup
Content Strategy
Chinese Copywriting
Visual Content
Video Editing
Account Management
Community Management
Campaign Support
Enquiry Generation Support
Chinese Content Localisation

Flexible Support Built Around Your Team

Ongoing Marketing Partnership

For companies requiring continuous planning, content and execution support.

Project-Based Support

For websites, brochures, videos, campaigns, presentations or exhibitions with a defined scope.

Team Extension

For internal marketing or sales teams that require specialist resources, additional capacity or cross-market support.

How We Work

Understand

We learn your business, products, customers, sales process and growth priorities.

Define

We establish the right positioning, marketing priorities and communication plan.

Build

We create the platforms, content and marketing materials required to support the business.

Grow

We review performance, improve execution and adapt the marketing system as the business evolves.

Build the Marketing Capability Your Business Needs

Tell us where your team needs additional support. We can help define the right mix of strategy, content, creative and digital execution.