B2B Understanding
We understand that complex products and services require clear, credible and commercially relevant communication.
About HANA LINK
An Extended Marketing Team for Growing B2B Companies
HANA LINK is a Singapore-based B2B marketing and cross-border growth partner.
We work with companies that have strong products, technical expertise and commercial ambitions, but need additional marketing capabilities to support their next stage of growth.
Who we work with
Built for Businesses With Strong Expertise and Limited Marketing Resources
Many B2B companies are led by experienced technical, engineering, operational and sales teams.
Their internal marketing function, however, may consist of only one or two people responsible for websites, content, presentations, exhibitions, campaigns and digital channels.
HANA LINK works as an extension of these teams, providing the strategy, creative and execution capacity required to communicate more effectively and grow more consistently.
What we bring
Marketing Capability That Works as One Connected System
Integrated Capabilities
Strategy, content, creative, websites, LinkedIn, video and campaign execution work together instead of being managed separately.
Flexible Collaboration
We can support a marketing manager, work directly with sales and leadership teams, or operate as an external marketing function.
Cross-Border Perspective
Based in Singapore, we help businesses communicate across Southeast Asia, wider Asia and international markets.
Geographic positioning
Southeast Asia at the Core
Singapore places HANA LINK at the centre of Southeast Asia’s regional business environment.
Our work is centred on helping companies strengthen their presence in Southeast Asia and develop the communication foundations required for broader Asian and international growth.
International Companies to Southeast Asia
Supporting companies adapting their brand, content and digital presence for Southeast Asian markets.
Chinese Companies to Southeast Asia and Beyond
Supporting Chinese B2B companies beginning their international expansion through Southeast Asia and preparing for wider global growth.
Southeast Asian Companies to Global Markets
Supporting regional companies strengthening their brand, content and marketing systems as they expand internationally.
How we work with clients
Designed to Work Alongside Your Team
With Internal Marketing Teams
Providing additional capacity, specialist skills and ongoing execution support.
With Sales and Management Teams
Turning business priorities, technical expertise and sales insights into effective marketing communication.
As an External Marketing Function
Providing continuous planning and execution for businesses without a complete internal marketing department.
About the company
Connected to the Business, Not Just the Brief
HANA LINK combines strategy, content, creative and digital execution to help B2B companies communicate clearly and grow across markets.
Rather than operating as a disconnected supplier, we work closely with internal teams to understand the business, organise marketing priorities and deliver the materials and platforms needed to support sales and long-term growth.
Based in Singapore, with cross-market experience and delivery capabilities supporting projects across Asia and international markets.
Looking for More Marketing Capability Without Building a Large Internal Team?
Talk to HANA LINK about the marketing priorities, projects and markets your business is preparing for.